Not corporate policy
joedls said:
Do you really think there are that many people making their car-buying decision, not to purchase a Ford, based on the fact that Ford sponsors "alternative lifestyle issues"?
I was not even aware that Ford supported domestic partners.
In my opinion, smart car buying Americans are purchasing cars that are reliable, value for the price, affordable, economical, visually appealing, and have a good resale value. Some of these factors are perceived in the eye of the beholder. I also think that the American public are buying more used cars than in previous years.
There just really aren't any/hardly any domestic American built cars that have a decent resale value. Talking cars here.
Toyota and Honda are pretty hard to beat.
General Motors is in the same boat as Ford. Too much emphasis on trucks and SUV's. Ford was very lucky that this latest Mustang is such a winner.
The Big Three were heavily dependent upon brand loyalty for decades. Now they should think about designing and building cars that will bring back the buyers from Honda, Toyota, Nissan, and Mazda. My thoughts are that Chrysler may be first to get back some of that market share.
It is just a matter of time before Toyota starts dominating the full sized truck market with it's Tundra. Although I think Toyota is making a mistake with the Tacoma line making it sooooooo large. Are they abandoning the mini truck market?
My primary vehicle is a GMC 1500. But if I were in the market for a new sedan, I would be looking at the G35 and Camry.
Buying used is also a consideration, I would not hesitate to buy an Altima, Camry, Mustang GT, or Accord.
I am a tail end baby boomer (born 1961), and my tastes have changed from the 1980's. Back then I liked Corvette's, El Camino's, Z-28's, Mustang GT's, and Celicas. Back then style and popularity were the primary factors for choosing cars.
Now I consider a car purchase more like I would an investment. Initial price, financing, Consumer Reports ratings, resale value, and insurance costs.
More than likely, my next car purchase will be used. A friend of mine said it best, "Never buy a depreciating asset."