You need to sign in first once you get your email confirmation of signing up. I double checked the website and clicked the "preferred buyers program" link on the left side.
"We have a program called the Preferred Buyers Program. What this program does is, it gives you 25% off the entire web site. Now, there is no obligation to buy anything. Furthermore, there is no limit on buying anything. You can buy one item or as many as you want. Shipping will adjust as you build your order. It's a life time membership and it's totally FREE. In addition to that, we have e-mail notifications that you can sign up for. We do not sell, trade or giveaway any email addresses. If you sign up for our email notifications, you will receive a one on one email from us. What’s more, when we have a Sale on our site, you too can get the Sale Price on top of the Preferred Buyers Program Price. All you have to do to get into this program is register on our site. Once you register, we will activate your account within 24 hours. In addition to that, we will send you an email letting you know your account has been activated. Once you receive this email, you can sign in and start using the Preferred Buyers Program Pricing. The most important thing to remember is to sign in each time you go to the site so you can get the Preferred Buyers Program Pricing. This is what will happen when you sign in. The entire web site will automatically change all the prices to reflect the 25% off for the Preferred Buyers Program. If you don’t sign in first, you won’t get the Preferred Buyers Program Pricing!"
$55 goes to $41. Let me know if there is anything else.
Mike