Does rarity mean desirability too?

[classicsguy]

Looking at all these special cars like the GT/CS and High Country Specials that were made in limited numbers and considered rare...does that make them more desirable and valuable?

In the case of the 1966 HCS only 333 were made and a little over 400 of the 1967 HCS which means than less people knew about these cars when they were new since they were regional promotions,and very few people know about them now. Its thanks to forums like this one that people are getting a little familiar with these Mustangs.

What do you guys/gals think about rarity also meaning desirability?

 

[390cs68rcode]

original question........no

 

[Mosesatm]

If very few people know about them then very few people want to buy them, and that keeps the price low. It's all supply and demand. A small supply doesn't do any good if you also have a small demand.

 

[case12]

I think the right word is Demand.

Does rarity equal demand? No

Demand is driven by lots of factors and goes up and down in the real world. Then comes Supply (rarity), and you get a Supply vs Demand formula. If the supply is less than the demand, then the price generally goes up.

I desire a GT/CS 289 - the demand is not high, and the supply is not low (compared to the demand) - so the price can be reasonable.

I desire a GT/CS 428CJ - the demand is high, and the supply is ultra low (only 3 ever made) - so the price would be expected to be high.

Once people start to drive the formula of demand (or desirability), then the limited supply of the CS could cause prices to rise.

I am applying this to the general population and not the multi-billionaire who buys a $100 hot dog, just because he can

Last plug - desirability can be manipulated, thus driving higher demand - in the business world this is called marketing (Malcolm Gladwell's "Tipping Point" is a good book on driving desirability with the formula NIKE uses). Getting our message about the GT/CS out there can help drive desirability as more people learn of it.

Casey

 

[CougarCJ]

Once people start to drive the formula of demand (or desirability), then the limited supply of the CS could cause prices to rise.

Getting our message about the GT/CS out there can help drive desirability as more people learn of it.

Casey

The internet, the 'tribute' late model California Specials, and magazine coverage all contribute to the overall 'getting the message out'.

The baby boomers are mostly at a point in their lives when they have an empty nest and are either retired or planning to retire in the next decade or two. This generation is most likely to search out the attention getter cars of their younger days.

Another thing is the higher prices and low supply of Mustang fastbacks, Shelby Mustangs, Boss Mustangs, and convertibles. Mustangers or future Mustangers will look for alternate 'cool' Mustangs. Smart shoppers will consider 1971-1973 Mustangs in the sport roof body style, Mach 1's, and convertibles. Ford guys might even consider Cougars, Torinos, Cyclones, etc.
Really shrewd consumers will do their homework and search out the Special Edition cars such as the GT/CS and HCS.

I can remember when only the first and second generation Mustangs were attracting the attention. When was that? the late 1970's??

Dang, I'm getting old.

 

[Mosesatm]

The California Specials also seem to have another hurdle to get over. A lot of people say they'd love to have one but they can't afford one, then odds are they spend the same amount, or more, on another Mustang!

Why is it that the general Mustang public thinks our cars are so expensive?

 

[p51]

Why is it that the general Mustang public thinks our cars are so expensive?

Because the GT/CS styling looks so damn good !! :wink:

 

[Midnight Special]

The California Specials also seem to have another hurdle to get over. A lot of people say they'd love to have one but they can't afford one, then odds are they spend the same amount, or more, on another Mustang!

Why is it that the general Mustang public thinks our cars are so expensive?

That's amazing, but true. I've had the same thing come up in conversations at gas stations & restaurants. I think p51 nailed it, plus the perceived rarity and styling associated w/ Shelby. I stop short of telling most strangers how or where to find them however, due to time constraints and proper education against clones, glossy rust buckets and the overall dangers of shopping e-bay. If someone is truly serious, then a get-together is planned... 'Have done that too